GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world’s 10 most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise – if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity. We call it "speaking people."
We are inspired by the people, the patients and the lives that touch the brands on which we work. By keeping our customers’ brands and the people they touch at the center of all we do, we build experiences and change lives. When you speak people, you: uncover genuine human truths, connect audiences, channels and markets, build advocacy far beyond advertising, and measure outcomes beyond incomes.
GSW creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed-loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies and media and market research.