Marketing Coordinator

Description

Marketing Coordinator

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.  

Every day we perform better because of how we work together, as one team, each the best at what we do. We bring a wide range of talented experts together across a wide range of business-critical services that support our business. Every role within Corporate is vital to furthering our vision of Shortening the Distance from Lab to Life®.

Discover what our 29,000 employees, across 110 countries already know.

WORK HERE MATTERS EVERYWHERE

Why Syneos Health

• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to our Total Self culture – where you can authentically be yourself. Our Total Self culture is what unites us globally, and we are dedicated to taking care of our people. 
• We are continuously building the company we all want to work for and our customers want to work with. Why? Because when we bring together diversity of thoughts, backgrounds, cultures, and perspectives – we’re able to create a place where everyone feels like they belong. 

Job Responsibilities

• Core Responsibilities

• Assists in the implementation of master brand marketing and advertising campaigns by collaborating with respective agency partners on execution.

• Leads requests from internal stakeholders supporting key initiatives / programs.

• Prepares marketing reports collects, analyzes and summarizes sales data from tools including but not limited to Salesforce, Demandbase, and Google Analytics.

• ​Leverages knowledge of Account Based Marketing platform to ensure corporate marketing is able to anticipate customer needs, uncover new prospect accounts, and understand the full lifecycle from awareness to customer

• Supports marketing team by working across the organization obtaining market trends and data in order to maximize campaign effectiveness.

• ​Play an active role in optimizing Account Based Marketing campaigns in order to facilitate account qualification and triage to sales for follow-up 

• ​Collaborates with the Corporate Marketing Communications team to position custom messaging per account plans 

• ​Work with GCC&M Business Partners to build, execute and report on highly segmented multi-channel ABM campaigns 

• ​Collaborate with the digital marketing team to build integrated, targeted account journeys leveraging website personalization 

• ·Enhance, optimize, and document our Account Based Marketing campaigns to effectively test and scale as needed to reach organizational goals

• Influence updates to the Salesforce database that support campaign management

Get to know Syneos Health

Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.

No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health.
 

http://www.syneoshealth.com

Additional Information

Tasks, duties, and responsibilities as listed in this job description are not exhaustive.  The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above.   Further, nothing contained herein should be construed to create an employment contract.  Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees.  The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.

Summary

The Marketing Coordinator is detail-oriented, comfortable with large data sets and has experience managing a global marketing automation platform. This position understands the importance of sales enablement and continues to drive towards closer marketing and sales alignment across the organization. If you’re excited about being a data driven marketer, have a passion for technology, jump up and down when you finally figure out that logic function error and enjoy seeing all your hard work come to life in a high-growth environment, then this opportunity is for you!