Keynote Session

Wednesday, October 17


Engagement Equation: Increasing Pharma’s Probability of Success with Digital Advertising | 2:30PM


As pharma shifts more marketing dollars to digital advertising, there’s a greater than ever need to understand what “clicks” and what doesn’t. This is increasingly important in the age of Cambridge Analytica, where trust of advertisers and the origins of their data have been called into question. From implicit and explicit messages to the perceived trustworthiness of each platform, there are factors and dependencies that can increase the probability of conversion with digital pharma ads. In this session, we’ll unveil new research on the holy grail of conversion: getting qualified patients into clinical trials. You’ll find out which elements of digital ads are most effective in reaching potential study participants; positioning clinical trials as a viable medical option; and impacting clinical trial referral rates of healthcare professionals. You will also learn how this research can be applied to organic content for broader pharma social campaigns and community building.


  • Matthew Snodgrass, Digital & Social Strategy, Syneos Health
  • Michael Pearlman, Digital & Social Strategy, Syneos Health



Patient Solutions Track

Thursday, October 18


Chairperson’s Opening Remarks | 8:30AM

  • Christine Soya, Digital & Social Strategy, Syneos Health


The Digital Difference – New Forms of Patient Engagement | 12:10PM

Panel Moderator:

  • Christine Soya, Digital & Social Strategy, Syneos Health



  • Steve Marino, Digital & Social Strategy, Syneos Health 
Tue, Oct 16, 08:00 am to Fri, Oct 19, 03:15 pm
Pennsylvania Convention Center
1101 Arch Street, Center City
Philadelphia, PA 19107
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