AnswersOn...Therapy Trends and Promotional Strategies

The AnswersOn... series provides the industry with relevant insights on physician treatment trends, patient profiles and current biopharmaceutical advertising. Specific therapeutic areas have been selected and will be highlighted throughout the year to provide condition awareness, along with a look of key market characteristics and promotional strategies. From annual office-visit counts in the glaucoma market to sales rep ratings in the cardiovascular space, AnswersOn...provides a unique view of the state of the market.

The data and insights provided in the series are sourced from the Syneos Health AnswerSuite™  panel of physicians, with close to 30 years of ongoing data collection. AnswerSuite provides the market intelligence our clients require at every stage of the product lifecycle, including:

  • Market Sizing New Therapeutic Areas
  • Disease Profiling and Patient Identification
  • Developing Optimal Promotional Mix Strategies
  • Tracking Competitive Promotional Efforts
  • Monitoring SOV and Detail Ratings

Please Contact Us to discuss how our comprehensive data capabilities can drive your business forward.

TreatmentAnswers is a monthly survey of 3,200 physicians, across 30 specialties, monitoring patient diagnoses and physician intended drug and non-drug therapy. PromotionalAnswers is a comprehensive syndicated data resource covering personal (detailing, events, ePromotion and sampling) and non-personal (HCP journal and consumer OTC) promotion activities across the pharmaceutical industry. Please Click Here for a full list of data services.
 

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Feature of the Month
Psoriasis

 

Psoriasis is a chronic skin condition that causes skin cells to rapidly build up at the skin’s surface. The most common symptoms associated with psoriasis include red and silver patches, scaling, itching, cracking, inflammation and soreness of the skin. In addition, sufferers may experience thick ridges in nails and swollen, stiff joints. Nearly 4.8M office visits were associated with psoriasis in the twelve months ending May 2019.

 

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Perspectives From Our Research and Insights Team
Glaucoma

 

Glaucoma accounts for nearly 15.8M office­ based physician visits per year in the United States. The AnswerSuite panel provides valuable insights on the market, patients and promotional landscape.
 

 

 

 

 

 

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Cardiology

 

Cardiologists diagnose, treat and prevent diseases of the heart and blood vessels. With nearly 17,340 office-based cardiologists and 4,765 hospital-based cardiologists actively practicing in the United States, bio­ pharmaceutical companies require a firm understanding of their patients, diagnoses and perceptions.
 

 

 

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Multiple Sclerosis

 

Multiple Sclerosis is a chronic, unpredictable disease of the central nervous system which typically emerges between the ages of 18-49. Biopharmaceutical companies continue to grow disease awareness with non-product specific advertising, with approximately $3.7M in annual OTC spend.
 

 

 

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IBS

 

 

Irritable Bowel Syndrome is a gastrointestinal condition which accounts for approximately 4.1M office visits a year. In the twelve months ending November 2018, biopharmaceutical brands in the GI market continue to allocate majority of promotional spend on detailing and sampling to office-based physicians.

 

 

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Cancer

 

In 2018, biopharmaceutical companies spent approximately $1.4 billion on the promotion of oncology brands, across HCP detailing, professional events, journal advertising, e-promotion and DTC. For the first time in 10 years, DTC spend surpassed that of HCP detailing in the oncology market.

 

 

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Urology

 

Urologists spend less time with sales representatives than other specialists. During the 12 months ending March 2019, details to all office-based HCPs were an average of 7.8 minutes in length while details to office-based urologists were only 5.7 minutes.

 

 

 

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Migraines

 

Migraines are an intense and sometimes debilitating type of headache that cause throbbing head pain. The pain is often on one side of the head but can affect both sides. Sufferers may also experience nausea, vomiting, dizziness and extreme sensitivity to sound, light, touch and smell. Migraines can last hours or, for some sufferers, even days.  Migraine (ICD-10 G43) accounted for 10.1M visits to office-based HCPs, in the 12 months ending March 2019.

 

 

 

 

 

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Psoriasis

 

Psoriasis is a chronic skin condition that causes skin cells to rapidly build up at the skin’s surface. The most common symptoms associated with psoriasis include red and silver patches, scaling, itching, cracking, inflammation and soreness of the skin. In addition, sufferers may experience thick ridges in nails and swollen, stiff joints. There are seven types of psoriasis which vary in symptoms including plaque psoriasis, nail psoriasis, guttate psoriasis, inverse psoriasis, pustular psoriasis, erythrodermic psoriasis and psoriatic arthritis. Nearly 4.8M office visits were associated with psoriasis in the twelve months ending May 2019.

 

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