The need for bold launches is greater than ever; yet we enter 2019 constrained by resources and drive. As the science and economics grow more complex, teams need to prepare markets more comprehensively, redefining both metrics and regional relevance.

Download the Relearning Launch chapter of our 2019 Health Trend Ten eBook to learn more about this trend and dive deeper into our associated thought leadership below. 



To Spend Or Not To Spend: Investing For Launch Success As An Emerging Company

What is the threshold of commercial spend needed to increase the odds of a successful product launch? Read findings from an in-depth analysis of pre-launch and launch spend in a sample of emerging companies launching their first product.


How Patient Advocacy Connectivity Fuels Launch Success

After years of supporting industry and advocacy groups in their quest to collaborate on better outcomes for patients, here are our top 10 recommendations for meaningful patient advocacy group (PAG) engagement on the runway to launch and beyond.


Spending for Launch Success

When it comes to investing in a biopharma product launch, how much is too much? Is there such a thing as too little? Commercial Strategy & Planning practice of Syneos Health Consulting set out to answer these questions - and found the "sweet spot" for launch spending that could mean the difference between success and failure.


Early Thinking Pays Off In Powerful Launch Labels

Blockbuster label or lackluster label? Pre-Planning makes the difference. Figuring out, in advance of your pivotal trial, what robust and compelling language you need in your label has become one of the most strategic issues in drug development.


Relearning Launch: Four Key Dynamics for Pharma Launches in 2019

Syneos Health examines some of the key trends shaping pharma industry launches in 2019 and beyond.



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