Customers can’t always rely only on their sales teams to overcome hurdles and achieve success with the products they plan to introduce. That’s where we can help. We are industry leaders in meeting customer needs for valuable and credible scientific education for the healthcare professionals (HCPs) who prescribe drugs, and for the patients they will impact.
MSL and CUSMD teams deployed between 2013 and mid-2017
Nurse teams created over recent 7-year period
A Medical Science Liaison (MSL) is often deployed well in advance of a product launch in order to inform and to gauge the medical community’s receptivity to a potential new product. The role of the MSL has evolved over time, from tactician to strategist, and from a traditional medical affairs specialist to clinical field research educator and knowledge director. Overall, MSLs provide in-depth, evidence-based scientific information to key opinion leaders (KOLs), communicate the science underlying a customer’s products (usually in the pre-launch period), and usually have a PhD, PharmD or MD, or are sometimes a nurse practitioner or registered nurse with a master’s degree within a specific disease state or therapeutic category.
Our Clinical Field Teams also deploy:
- Clinical Trial Liaisons (CTLs) – to support clinical studies and work on the evolving product label well before launch
- Community Medical Liaisons (CMLs) – to educate HCPs, patients and caregivers with a support focus on advocacy groups
- Public Health Liaisons (PHLs) – these are like CMLs, but with a public health professional and programming focus
- Health Outcomes Liaisons (HOLs) – pharmacoeconomic experts equipped to communicate how a drug’s outcomes are likely to affect payers’ budgets
Contract US Medical Directors (CUSMDs) are board-certified, practicing physicians converted into industry medical directors who work with customers who may be entering a new therapeutic area or who lack sufficient infrastructure to directly hire medical directors themselves. CUSMDs communicate the science underlying a customer’s product and product-related clinical trials to product teams and thought leaders, working closely with commercial and clinical development teams in designing and implementing launch strategies and tactics, as well as product life cycle planning, and product opportunity and threat assessment. They also help coach and provide clinical solutions medical training for the sales force and MSL team.
Our Clinical Educator (CE) Teams are outsourced clinical professionals. They could be registered nurses (RNs) or other clinicians (such as dieticians, respiratory therapists, physician assistants, etc.), whose experience, training and credentials enable them to provide credible education on products and disease states to physicians, HCP office staff, patients and their caregivers. Their efforts typically have the long-range goal of advancing good adherence to appropriate therapies.
- With their understanding of the mind of the provider and patient from previous clinical experience, Clinical Educators can help HCPs identify appropriate patients for therapy and effectively communicate field research or clinical evidence-based information, educate office staff on disease state and products, so they are able to identify patients earlier, and supplement or reinforce education already provided to patients and caregivers by providers. Nurses are often able to devote more time and information than providers.
- As patients are tasked more and more to take ownership of their chronic disease outcomes, many products, such as injectables, are self-administered. The Nurse Educator is a resource who can support the patient from prescription to administration, even in the privacy of the patient’s own home. In fact, virtually all of patients in our experience prefer in-home training, which can lead to better patient adherence. As part of pharma companies’ patient support services programs, clinical educators provide education to patients about disease state or products and medical device education and administration training, so the patient is more comfortable and confident with therapy. CEs are often part of live, e-mailed or telephonic patient “check-ins” or reminders about therapy, in an effort to promote compliance, and are well positioned to understand patient barriers to starting or continuing with treatments. They serve as a liaison or speaker for advocacy groups, helping patients receive broader community-based awareness of disease states or treatment options.
- Clinical Educators bridge the gap between physicians and patients. They provide powerful pull-through with disease state education to the patient, while offering updates to physicians on available technology to enhance the HCP’s ability to track patients’ adherence.
- Clinical Nurse Educators provide real, direct benefits to our customers, too, by assisting with clinical solutions medical training of sales teams and providing input for marketing on HCP or patient educational materials, and serving as the “voice” of the customer, with their ability to gain provider insights, competitive information, and patients’ preferences and challenges when it comes to adhering to prescribed therapy. CEs also help build brand “champions” thanks to their peer-to-peer relationships, leverage professional relationships and credentials to assist with access in HCP offices, function as “case managers” in many instances for a seamless patient experience and to enhance access, product administration and compliance or adherence, and also work with sales team counterparts on account ownership, customer relationships and HCP office strategy
- Our Clinical Nurse Educators have an average of 20 years clinical experience and most have biopharmaceutical experience. CE teams are supported by state-of-the-art technology with salesforce.com and software scheduling via Schedule 360, so customer assignments are filled quickly and geographically matched to defray travel costs. Our exceptional processes for vendor credentialing allows us to get a nurse deployed in one day to meet the needs of hospital customers.
Common Clinical Educator Roles include:
- Full-Time Dedicated CNEs: Provide full-time coverage for a specific territory, working closely with sales reps and HCP offices. Recruited to match the needs of customer stakeholders and ideal for geographic areas of high-volume or where relationships are key to brand loyalty.
- On-Call Specialists (OCSs): Provide clinical solutions medical training and educational services – live or telephonically – on a scalable, on-demand basis to patients, practices, hospitals, clinics, managed care organizations and long-term care facilities, with a 98% response rate within 48 hours.
- Flex/Part-Time CNEs: Nurses who work closely with sales reps and HCP offices on a guaranteed, part-time but flexible schedule. Like OCSs, ideal for low-volume geographic areas or travel needs.
- Patient Service Liaisons (PSLs): Provide comprehensive case management support for patients being treated with a customer product to ensure timely onboarding to therapy and ongoing patient-response assessment.
- Nurse Navigators (NNs): Serve as the main point of regular contact for patients prescribed a particular product of the customer’s (perhaps an injectable or infused product), with responsibilities of case management, delivering resources and education to both patients and HCPs.
We have Clinical Educator teams that work part-time telephonically and part-time in the field, as well as teams that are full-time RNs who work in conjunction with OCS nurses. Through this continuum of offerings, we are able to fully adapt to customer needs.