Promotional Field Teams and Support

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Your Promotional Field Team Solution

Whether you’re an emerging biopharmaceutical company launching your first product, or a large, established biopharmaceutical enterprise preparing to introduce the latest entry into a new or crowded market, we are your promotional field team solution. We have the industry leading, scalable capabilities to recruit, train, target, deploy and support successful sales teams to achieve your business goals.

  • 135+

    sales teams created in past 5 years for our customer partners

  • ~50

    sales teams created to launch new products

  • 12+

    sales teams created to launch customer partners' FIRST products

The Performance of Our Sales Teams Drives Tremendous Results

As the largest provider of outsourced sales teams and sales solutions to the healthcare industry, we have well-established flexible processes and infrastructure to efficiently build, scale, deploy, execute and retain a high performing field sales team. 

This proven flexible framework, combined with our everyday dedication and relentless energy, has driven tremendous results for our customer partners. The performance of our sales representatives consistently matches or exceeds that of our customer organizations.

Our Selling Solutions has enjoyed long success promoting prescription, over-the-counter and medical device products to healthcare professionals in almost every therapeutic area.

Why Outsource a Sales Team from Us?

A smaller, emerging biopharmaceutical company developing its first drug may not yet have the sufficient infrastructure in place (e.g., sales team, sales operations) necessary to thoroughly and successfully commercialize its product(s).

These types of companies may be looking to reduce fixed costs and risk as they enter into their first brand launch. Even a large, established biopharmaceutical company, anticipating a new product launch in an unfamiliar therapeutic area, may be hesitant about the costs and necessary resources and risks in hiring its own new sales force or about shifting around sales team responsibilities internally. That’s where our Selling Solutions can help.

Outsourcing a sales team can significantly reduce direct and indirect costs for biopharmaceutical companies. Further, engaging our Selling Solutions to provide a sales force gives a biopharmaceutical company a lot of desirable flexibility, scalability and adaptability.

Many factors can make directly hiring a new sales team challenging: shifts in brand strategy or product pipeline, changes in market dynamics or in the product life cycle, changes in competitor activity or recent FDA decisions, for example.

Our Selling Solutions can scale the size of the sales team up or down much more quickly and efficiently than a well-established healthcare company could if they had to hire their own launch sales team.

As an outsourced field team provider, we also conduct valuable market analytics, provide key strategic insight and handle all the necessary HR processes – hiring, performance management discipline and termination – and manage all pay, bonuses, benefits and employee relations matters.

This frees up customer management to focus more on brand promotion, launch strategy and other more pressing matters, like marketing strategy, changing market dynamics, competition or other internal sales teams needing attention.

Multi-Channel Detailing

Reaching all key audiences requires focused energy. We develop tailored and multi-channel promotional programs to ensure our customers’ information gets to the physicians you’re  targeting. Our programs combine face-to-face sales calls with on-demand and digital promotions that are accessible from mobile devices, tablets and web portals.

We also design and implement non-personal promotion programs, encompassing direct mail, emails, tele-detailing, social media and web conferencing. Our unique analytics enable us to effectively target and focus our promotion.

Types of Teams

From small biopharmaceutical companies with promising compounds to pharmaceutical/biotechnology giants with established brands, we have the breadth of capabilities to successfully support a countless range of customers and commercial needs.

Our sales teams are built, trained and prepared to be productive. Whether they’re managed by us or by our customers, our promotional sales forces are thoroughly vetted by our rigorous talent acquisition process and expertly trained by our Learning Solutions group to ably engage specialty and primary care physicians, as well as hospital-based and Integrated Delivery Network (IDN) practices and pharmacies. 

Our promotional team types are: standalone sales teams (including Selling Solution management), embedded sales teams (customer managed), hybrid teams (partially managed by the customer), flex sales teams (part-time sales reps), vacancy management (rapid replacement program for departed reps) and tele-sales or inside sales teams.

Field Sales Operational Support

Our sales operations provide customers with a turn-key solution, with an integrated service offering that is fully equipped to manage all necessary support functions for promotional field (and clinical field) teams and to keep customer management well-informed on team progress performance.

Operating as a valued partner in supporting our customers’ ongoing growth and operational needs, we can develop, customize and manage all of the following elements at the necessary scale: custom targeting and incentive compensation design and administration; full-service customer relationship management (CRM) across multiple field types (e.g., sales, medical affairs, managed markets); Sales Force Automation (SFA) and fully integrated data management services; detailed analytics and reporting for enhanced business intelligence and performance; project management through all phases to ensure successful implementation; audience segmentation; and sales team sizing and alignments.

We are the only outsourced sales service provider to own all relevant functions and services necessary to design, recruit, train, deploy, manage and monitor promotional and field-based medical solutions. Among the other back-office support services we provide our field team customers are: compliance; human resources; recruiting; training and development; analytics, reporting and fleet.