Care increasingly happens where health happens: at the clinic, at home, at local pharmacies and even on the phone. In 2019, the patient experience—from everyday health to clinical trial inclusion—will be more transient, opportunistic and data-connected.

Download the System of One chapter of our 2019 Health Trend Ten eBook to learn more about this trend and dive deeper into our associated thought leadership below. 



Understanding and Addressing the Unique Needs of Caregivers

Caregivers are an integral part of care teams and are involved in everything from medication choices to adherence strategies. Yet, even as life sciences companies focus on patient centricity, caregivers have often been left out of the conversation.


The Untapped Patient Recruiting Tool in the Age of the Informed Patient: Forums

Patients are moving away from social media and seeking information on channels not typically associated with patient recruitment – forums. Learn more on this trend from Marie Emms and Rowena Kam in the Journal for Clinical Studies (page 50).


MM&M Webcast: What We Can Learn From Caregivers—The Missing Link to Patient Centricity

We conducted research to better understand the burdens created for caregivers and identify specific information on resource gaps that could proactively be addressed by healthcare companies. You can hear the findings via our Medical Marketing & Media webcast.


The Syneos Health Podcast: Caregivers

Carolyn Stephenson, SVP, Director of Insights, and Ilya Vedrashko, Managing Director, Communications Research at Syneos Health, tease out key findings from their recent survey of over 1,000 caregivers to understand these individuals and what lies beneath the surface in their experiences and perception.



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