Realigning in Real Time
In response to the pandemic, many organizations have learned a new agility. The necessity of addressing radical disruption forced teams to evolve processes and approaches that typically would have required years of change management in mere weeks and months.
These sprints have led to everything from ways to expedite the start- up of clinical trials on COVID-19 treatments and vaccines to rapidly opening new digital channels and ways of work for commercial teams. As we move toward a next normal, companies are tallying the lessons learned and analyzing how to best use those ideas and experiences to continue evolution and change.
Critical Question
Of the changes made to effectively operate throughout the pandemic, which are likely to become an ongoing part of how we operate in any normal?
10 Years: A recent analysis of e-Commerce penetration found that sector experienced the equivalent of 10 years of growth in the first 3 months of the pandemic.
— McKinsey Analysis, 2020
Pivot: “It has taken a pandemic and a relentless virus for the medical community to start thinking critically about various aspects of patient care and clinical trials. Through the necessary reforms implemented for medicine to survive in the face of this crisis, we hope that we can find a silver lining in improving how we execute clinical trials going forward for the betterment of cancer patients.”
— JAMA Oncology, 2020
Download a PDF of this content below.