Patient Support Services and Market Access
When patient access gets complicated, we get creative
Syneos Health brings clarity, control and customization to your market access and patient support programs.
Whether your company is a global giant or a start-up, market and patient access barriers are rising and making it harder for brands to get to patients.
If you do not have a strategy and best-in-class people, process and technology to help patients start and stay on therapy, you will get left behind. It's time to rethink strategies and discard outdated methods for deploying teams and commercial tactics.
Let's see what we can create, together.
Why it matters
Today’s access landscape is more complex than ever:
- Specialized therapies ≠ guaranteed access.
- Payer consolidation, shifting legislation and rising costs create new barriers.
- Evolving technology and trade distribution models need a rapid response.
- 70% of providers avoid prescribing if access is perceived as complicated.
Providing brands with unmatched experience creating and deploying HCP and patient-facing teams, programs and tactics
A partnership with Syneos Health will help give you full control and a competitive advantage in speed and flexibility while maintaining high quality and commercial scale.
As a brand’s lifecycle evolves and marketplace dynamics change quickly, our solutions help you have a rapid response, manage investment and operational costs, and gain access to data, technology and subject matter experts without all of the overhead.
Coverage ≠ access. Let’s fix that.
Our solution: A modular, scalable and personalized approach to deployment
We can combine high-quality talent with commercial services, analytics and strategy to deliver:
- Custom-fit programs that plug into your existing ecosystem
- Flexible deployment – field, virtual or hybrid
- Turnkey or augmentative commercial support across the product lifecycle
Simplifying your experience so you can focus on strategy
When we partner with you, we’ll bring the expertise and full capabilities needed to deliver comprehensive patient support services to meet the specific needs of your brand. With our flexible and modular approach, you can partner with us on your terms.
We offer:
- Extensive experience in standalone, embedded, hybrid and integrated HCP, engagement and access program models
- Industry experts with manufacturer-side experience who partner with you on your programs. We ensure we understand your needs and place a team behind you focused on delivering your goals. We are your proactive strategic partner.
- Integrated commercial services and partnership capabilities that deliver more than just people. We can provide a comprehensive solution to achieving your goals.
Our modular and customized model is personalized to your needs. Syneos Health combines the optimal amount of strategic advisory/consulting, market research, design, communications, patient engagement software, data analytics and talent management for a holistic model that can operate inside or outside your ecosystem.
Everything you need in one partnership, on your terms
Common Program Teams Deployed–Virtual, Field or Hybrid
- Field reimbursement managers and specialists
- Case managers and navigators
- Patient access liaisons
- Care coordinators
- Virtual and in-home patient educators
- Patient engagement
- Per diem trainers
- REMS coordinators
- Medical information
- Call center and customer service specialists
- Account managers (KAMs, SAMs, NAMs)
Next-Gen Engagement Powered by Syneos Health Data and Technology
- Strategic operations analytics
- Precision targeting to optimize resource allocation and outcomes
- Agentic AI: Faster insights, smarter next best actions
- Predictive modeling: Boost quality, reduce admin time
- Multi-channel communication: Right message, right time, right way
- Targeted ads
Core Accelerators and Infrastructure
- Strategic advisory and market research
- Program design, strategy and impact analysis
- Kinetic data + AI for predictive insights
- EMR integration, salesforce omnichannel CRM, BAA-ready
- Data aggregation
- Customer-facing tools and messaging
- Fully customized training and onboarding
- Integration with 3rd parties
- UX and web design
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