Pharmaceutical Launch Excellence
Drug launch strategy and planning solutions for the dynamic journey ahead
From the original inventors of the Launch Playbook®
Launch excellence requires the timely convergence of deep insights, sound strategic decisions, organizational alignment and flawless execution during an asset’s pre-launch and launch phases.
The reality? Successful launches can be elusive, especially for companies that do not invest early enough in mission-critical activities. Only 50% of product launches are successful, and unsuccessful launches are hard to overcome.
Meeting you wherever you are on the road to commercialization
Launch success is not just a function of strong planning and project management. At Syneos Health, we combine these capabilities with strong situational expertise that helps sharpen strategic decision making and inform execution.
Whether you’re a small biopharma, mid-size company or an established or industry leader, we offer a full range of launch preparedness services, tailored to your needs and your unique asset.
Launch Strategy and Insights
- Market and Product Insights
- Strategic Commercialization Assessments (e.g., Patient Journey, Strategic Positioning, etc.)
- Launch Strategy
- Scenario Planning
- Competitive Response Planning
Launch Planning
- Benchmarking, Capabilities and SG&A Planning
- Launch Playbook Development
- Launch Readiness Review
- Launch Key Performance Indicators (KPIs)
- Team Outsourcing and Augmentation
- Launch Management
Launch Excellence
- Integrated Development and Commercialization Frameworks
- Global/Regional/Local Excellence Frameworks
- Launch Office Design
Our launch legacy:
700+
launches supported
50+
launch excellence projects
200+
launch management projects
Our launch advantage:
Access to Syneos Health’s vast therapeutic and operational experience
- Therapeutic area and commercial planning subject matter experts (e.g., marketing, payer, sales, medical) to inform strategy, planning and implementation
- Track record of enabling high-performing planning teams
- Ability to “look around the corner” to anticipate issues across dependent functions and develop mitigation strategies
- Experience driving launch forward through complex organizational structures, complicated launch environments and tight timelines
What our customers are saying
“…experienced, flexible and thoughtful…”
“Syneos Health was a true strategic partner as we prepared for launch. They brought a trusted launch planning process and integrated seamlessly with our launch teams. They were experienced, flexible and thoughtful. Their planning tools and templates enabled us to build out robust launch plans that allowed us to identify and tackle critical path items at all levels of the organization.”
Chief Business Officer, Emerging US Biotech
“…a game changer…”
"Partnering with Syneos Health for our launch support was a game-changer. Their comprehensive strategic and tactical assistance across all launch readiness factors, including pre-commercialization planning and go-to-market readiness, was crucial. They managed the tactical workload efficiently, enabling me to focus on higher-value tasks such as stakeholder management, driving accountability, decision making and risk mitigation. Their proactive and innovative approach ensured our launch teams, products, and customer experiences were optimized.”
Senior Director, Launch Excellence - Mid-size US Pharma
“…in less than nine months, we were ready …”
“In less than nine months we were launch ready in EMEA with a new compound. The framework created by Syneos Health was key for this success. [They] were able to help us form the high-level strategy to ensure that all small pieces of the launch were in place. When deadlines were tight and the stakes high it was a relief having Syneos Health as a partner.”
Launch Lead - Large European Pharma
“…the consulting team of choice…”
“As we moved our rare disease organization and asset from clinical stage to commercial launch, Syneos Health Consulting served as our launch consulting partners. Deep cross-functional strategic thinking, coupled with integrated and disciplined operational launch preparedness were keys to our success. All of our planning and launch execution occurred during the unprecedented times of the pandemic, requiring agility, creativity and many rounds of contingency planning…no small feat! When choosing partners for our second, larger indication launch, Syneos Health was the consulting team of choice.”
Head of Marketing, Rare Disease and Commercial Launch Lead - Mid-size US Pharma
Now, let's talk about your next launch.
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