Human Behavioral Insights
Communicating with clarity. With intention. With heart.
We build more meaningful connections between brands, healthcare professionals and patients. Our thoughtfully layered approach—part science, part strategy, part storytelling—is rooted in proprietary insights and driven by a passion for simplifying the complex.
We use behavioral science to make your messaging mean more, by saying less.
Long-standing capabilities in North America, Europe and Asia can accelerate your global launch readiness with:
The Science: The Mindset Engine
To meet healthcare providers where they are, you have to know who they are. This means understanding how HCPs feel, what drives them, the context they live within, and the barriers they might face. The Mindset Engine is a first-of-its-kind intelligence platform that aims to understand how doctors make choices. It allows us to access the deeper, smarter, more specific insights that crystalize your story supported by data and rooted in human behavior.
The Story: The Motivational Experience
The Strategy: The Motivational Edge
The Nine Principles of Influence
Look inside the book and learn more
Buy the book -- Available on Amazon. Syneos Health is donating book proceeds to The STARR Coalition, a charity committed to creating meaningful change in the areas of treatment, advocacy and clinical research with an emphasis on consumer and patient mental health and well-being.
Hear from the authors -- Listen to the Syneos Health Podcast.