Until now, there has been a misperception that brands that are nearing loss of exclusivity need to get “put out to pasture.” But there is still time to recognize a great deal of value in these brands, and by implementing lower cost, higher touch programs they can continue to drive sales with less effort.
Further, the concept of the “mature” brand is evolving, with assets in the prime of life – but outside a developer’s core strategy – merging with later-in-life brands to become known as the Established Brand category. This blended spectrum of assets can benefit from a similar approach to extend their life and contribution to the company’s bottom line.
In this video presentation, our experts will uncover how you can plan and implement a comprehensive omnichannel strategy to support these brands into their maturity with great success.
