The Importance of the Right Go-to-Market Strategy in Cell Therapy Commercialization
The right go-to-market GTM strategy has wide-ranging impacts on commercial success, allowing for the optimal balance of profit potential and commercial control with financial commitment and implementation risk. However, the inherent complexity of cell-based therapies brings together unique clinical, training, manufacturing,
logistical and market access challenges that need to be considered when choosing a GTM strategy.
This paper explores market trends and key considerations unique to cellular immunotherapies, and how choosing the right GTM strategy can impact the trajectory of their commercial success.
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