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KEYNOTE: Omnichannel Engagement in the New Commercial Model

Today, biopharma leaders on average rate their use of modern customer engagement and omnichannel infrastructure at six out of 10*, notably better than prior to the pandemic. Ongoing transformation starts with a new commercial model, highlighted in this keynote presentation at the Digital Health Coalition Virtual Summit, where relationships are at the core of accelerating growth; multiple channels accelerate the impact of every relationship; and decision-driving analytics decode and activate the correlation between investments and outcomes. 

* According to a recent benchmarking study by Syneos Health

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