Healthcare Naming & Brand Identity
Building brands, building trust
At Syneos Health®, we think of product brand names like sparks. They become more than memorable descriptors when backed by a strong brand story and defined purpose. They ignite meaning and connection deep within us.
For corporations, we bring business together and people together to create purpose-driven organizations. When refreshing an existing brand or developing the framework for something new, our healthcare branding agency will guide you from conception through launch to engage and capture your market.
Evolving business models through mergers or acquisitions can challenge the balance and organization of your brands. This is familiar territory for us. We bring calm to the chaos of growth and change by developing the roadmap for decisions today and in the future.
Globally versed in regulatory guidelines, our top priority is being your informed partner in safety research, risk management and quality submissions of non-proprietary (USAN/INN) and proprietary names.
Syneos Health has set the pace for what good looks like
In healthcare, branding takes strategy plus creativity to meet the complex regulatory hurdles of the industry. You can trust that our 30 years of global brandin g experience and expertise are unmatched.
8,000+
brands created
150+
corporate identities
developed
88%
repeat client rate
87%
of the names we recommend
are approved by
global regulatory bodies
50%
of the 200 top medicines approved and launched in the past 10 years reflect the work of Addison Whitney teams.
We are brand thinkers and problem solvers, across the drug development continuum
As part of the Syneos Health network, our teams have unmatched access to global talent and subject matter experts who have collectively seen and done it all. To be the best partner for our customers, we mobilize a truly customized team.
Scientific Branding
- Scientific brand narrative
- Messaging and lexicon
- Physician validation research
- Visual identity elements
- Collateral templates
- Conference materials
- Scientific branding manual
- Nonproprietary Naming
- Nonproprietary name development
- PROCEDE (tm) review
- Global linguistic evaluation
Clinical Trial Branding
- Clinical trial naming
- Global linguistic evaluation
- Name validation research
- Clinical trial logo design
- Collateral trade show materials
- Commercial templates
- Clinical trial brand guidelines
Brand Name Development
- Brand name development
- PROCEDE review
- Global linguistic evaluation
- POCA evaluation
- Name validation research (regulatory and marketing)
- Regulatory name submission document and consulting
Asset Branding
- Brand positioning and messaging
- Logo design
- Package structure
- Ideation and package design
- Marketing collateral and trade show materials design
- Brand standards
- Brand equity tracking
Syneos Health helps clients capture marketplace opportunities and establish sustained differentiation through creative naming, imaginative design, comprehensive brand strategy and insightful market research.
Syneos Health Communications: At the Heart of Health.
Syneos Health Communications is a portfolio of innovative health-first, health-only advertising, branding, medical communications, market access, and public relations agencies—powered by Syneos Health®— that operates at the intersection of health, technology, and creativity.
