Market Research, Analytics and Insights

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Providing Market Analysis and Clinical Research Analytics to Optimize Your Strategy

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When entering a new market, managing issues, anticipating an approval or targeting specific stakeholders, customers seek clinical trial analytics and insights to support strategy, planning, program development and evaluation. We can provide both syndicated and custom research offerings to inform your strategies and reveal actionable responses, tactics and programming.

Our Syndicated Data group has decades of experience in data tracking biopharmaceutical industry promotional spend and physician interactions with patients and drugmakers, to inform planning across product life cycles. These are all vital areas of trial scope and drug development cycles. We also provide custom research on media, and the regulatory and competitive environment to help understand the evolving landscape and be armed with the most relevant clinical research analytics.

Our market analysis and insights include identifying and mapping influencers, opinion leaders and advocacy organizations and payers, and understanding the perceptions of the patients, caregivers and HCPs.

Introduced in 1990, our medical audit, known as TreatmentAnswers™ (formerly the PDDA audit), is the biopharmaceutical industry’s premier drug and diagnosis audit. It offers unique insights into physicians’ intended prescribing habits through quantitative drug and diagnosis analysis. It provides national-level disease state and associated therapy data, using a more robust data sample than similar diagnosis audit services. This broader representation brings you a clearer picture of the activity of office-based physicians.

TreatmentAnswers™ surveys more than 3,000 U.S. based physicians, representing 30 specialties, every month. Physicians report all patient activity during one typical workday per month. Data are processed, projected, and posted monthly on the firm’s Report Generator database. Subscribing customers access this database and/or receive custom reports throughout the month. A full-service customer services team supports customers in their efforts to access and interpret the data.

Our promotional data set, the U.S. pharmaceutical and biotechnology market’s most comprehensive package of promotional syndicated research audits, captures a longitudinal read of physician detailing activity, product sampling, event participation, e-promotion, journal advertising, and DTC spend.  

The PromotionalAnswers suite consists of the following audits:

DetailAnswers™ (formerly the PSA/HSPA, NP/PA and MPA audits)

  • Delivers reliable estimates of competitive detailing (calls, details, minutes, frequency, etc) across office- and hospital-based physicians, as well as NPs and PAs; DetailAnswersPlus™ delivers increased detail at sub-national (customer target and geographic region) levels

SampleAnswers™ (formerly the SDA audit)

  • Monitors drug sampling volume (boxes, packages and units) plus coupons, rebate cards, trial offers and co-pay cards to physician practices and estimates sample spend using industry standard costs

EventAnswers™ (formerly the PMEA audit)

  • Tracks meeting and event activities of all biopharmaceutical companies and their respective products and allows quantitative analysis of event volume, expenditures and attendees

eAnswers™ (formerly the ePromo audit)

  • Provides competitive industry insights about online promotional activity and enables quantitative analysis of online promotions (including activity type, activity volume, e-promotion spending, and reach)

JournalAnswers™ (formerly the PJA audit)

  • Provides estimates of advertising in professional medical journals and healthcare tabloids targeting MDs and HCPs and enables quantitative analysis of ad expenditures and volume across product, class and company levels; also offers the ability to view ads via the online Ad Browser

ConsumerAnswers™ (formerly the DTCA audit)

  • Measures promotional spending across most media types, including television, magazine, radio, newspaper and outdoor advertising, and gives customers access to electronic images and videos of advertising campaigns via the online Ad Browser

The Insights Accelerator is a dashboard tool that provides real-time access to up to one year of our full suite of promotional and medical audit data.  

Landscape/Competitor Communications Audit: This involves research to improve knowledge and provide insights within an industry or product category, or among a key competitor set, in order to gain a competitive edge. The audit will help to underpin business strategy, communications planning, and tactics and messaging. Insights will identify opportunities for differentiation and help to better understand market dynamics.

Influencer ID: Engaging influencers is an effective communications strategy to expand the opportunity for your messages to reach audiences via credible and trusted sources. Our process identifies, ranks and profiles key influencers based on customized criteria such as credibility, relevance, visibility, engagement and connectivity within their communities and across mainstream, online, professional and social channels to support a tailored engagement strategy.

Influencer ID has been used to find the ideal targets to support product launches, amplify news and key messages, help with clinical trial recruitment, and include in professional events, to engage in order to manage issues, etc.


Influence Network Mapping: This tool takes the influencer identification or stakeholder mapping process one step further to identify the inter-connections between priority players in a specific category or specialty. The network map provides valuable insights on professional connections and relationships that can be leveraged to support the development of a communications platform and engagement strategy.

Patient LENS: This tool delivers insights on the holistic lives of patients to inform the communications approach, guide strategy and inspire tactics leading to improved health outcomes. It integrates data from multiple sources to understand attitudes and behaviors, factors affecting health management and emotional or rational dynamics.

Insights are captured throughout the patient life cycle to identify and gauge the impact of many variables, including attitudes and behaviors, patient/HCP communications, demographics, challenges and successes, external factors affecting health management, rational and emotional responses and barriers to action, e.g., the impact of disease on quality of life.

Quick Shot: This service provides fast, cost-effective intelligence from HCPs across global markets and specialties via online surveys. Surveys typically take just a few days and cost <$10 per question. There are up to ten multiple choice or open-ended questions per respondent, and it’s an ideal vehicle for concept testing, idea generation, understanding the HCP point of view, experience, treatment patterns, unmet needs, patient interactions, and use for new business. 

Results Reporting: This showcases outcomes of programs, campaigns, medical meetings, and milestones. It also validates program budget and demonstrates the effectiveness of initiatives. Results reporting incorporates data from multiple sources, including relationships with influencers and other third parties such as media coverage, social and digital activities, meetings and events, advocacy, employee engagement and SMT coverage.

Message Testing: This is a critical prerequisite to executing communications initiatives. The process provides valuable insights into the impact of messages on key audiences, highlights any necessary amendments, and ensures an authentic, impactful platform that will engage targets and help achieve business objectives.

PaNoRaMA®: This is an analysis of the ratio of positive to negative messages over time to inform the communications strategy to deliver the optimal message balance to shift the media conversation to improve the business environment and support business goals. It reveals how PR shifts the conversation by neutralizing unfavorable messaging in the media through proactive efforts. 

Analysis will track coverage/message tone – positive, negative or balanced – around a brand, category, campaign or issue; illustrate the impact of proactive PR efforts using the ratio; identify and track key drivers; and monitor changes over time.

Stakeholder Mapping: This is a powerful, insightful process that allows us to quantify how best to engage third parties to help achieve business objectives. The exercise looks to determine the most relevant stakeholders to engage in communications activities, e.g., awareness and education, and to prioritize for outreach efforts to maximize resources by effectively leveraging third-party assets and opportunities.