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Home Insights Hub The 2021 Health Trends Series Omnichannel Maturity
Trends
  • Omnichannel

Omnichannel Maturity

January 21, 2021
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How can we continue to improve the way we engage, support and respond to both patients and professionals?

Omnichannel Maturity

2021 Health Trends

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Content 
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Syneos Health Trends 2021 -Omnichannel Maturity.png

Syneos Health Trends 2021 -Omnichannel Maturity
Content 

Our industry has long talked about the potential of making healthcare interactions and communications more personal and useful. We’ve seen the power and performance that finding the best-fit customers, delivering person-level relevant experiences and uniting data to drive decisions have had in other industries.

Life sciences organizations are quickly moving into that world of right person, right message, right moment messaging and scaling internal expertise and external partnership to move from one-to-one messaging to synchronized personal/nonpersonal communications to truly optimized engagement.

Download the full Omnichannel Maturity trend report using the buttons on this page. 

Curious where your organization sits on the omnichannel maturity curve? Click here. 

Did you know...

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One in Three Companies Deployed Omnichannel Marketing.png

One in Three Companies Deployed Omnichannel Marketing

60% - In a recent survey of 250 prescribers, more than 60% said they would be receptive to tailored ad communications based on their previous interactions with pharmaceutical companies.

— Syneos Health, 2020

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60 Percent of Prescribers.png

60 Percent of Prescribers

1:3 - A recent survey found that 30% of leading pharma companies have deployed sophisticated omnichannel marketing in at least one franchise and another 25% are piloting omnichannel approaches.

— Axtria, 2020

The 2021 Health Trends Series
Fast Launch; Long Tail
The Next Normal
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Chapters

Chapter:
7
Omnichannel Maturity
Chapter:
8
The Physician Context
Chapter:
9
Peer-to-Peer Realignment
Chapter:
10
Transformative Partnerships
Chapter:
11
Healthcare Equity
Chapter:
12
Virtual Engagement

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Fast Launch; Long Tail
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The Next Normal
January 6, 2021
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Syneos Health

Syneos Health® (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization purpose-built to accelerate customer success. We lead with a product development mindset, strategically blending clinical development, medical affairs and commercial capabilities to address modern market realities. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers’ delivery of important therapies to patients. We support a diverse, equitable and inclusive culture. Contact Us

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