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Home Insights Hub The 2021 Health Trends Series Privacy and Convenience
Trends

Privacy and Convenience

February 25, 2021
Content 

In this digital-first economy and culture, the debate always seems to be raging: is the highest order goal privacy or convenience? Do you choose the form that auto fills or the browser that intentionally forgets all your data? The dashboard that flows in site data in real time or the process that keeps it in human hands?

As we enter 2021, our industry and our world are trending toward trying to achieve the best of both. On the global stage, data is at once more free, but held in more regional hands as courts and governments fight to keep their citizens’ data in country. Within life sciences, the expansion of risk-based quality management (RBQM) is teaching us pilot by pilot and trial by trial how to use data in more agile ways while ensuring the highest level of security in each step.

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2021 Health Trends - Privacy and Convenience
Critical Question

Can we make 2021 the year of AND: privacy and convenience?

Did you know...

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Privacy and Convenience - 9 to 10

9:10 - In Asia Pacific, most consumers have chosen the convenience side of the debate in their everyday lives. In a study about the privacy-convenience paradox, 96% said they would choose convenience and frictionless or seamless application user experiences over security. In the same study, most respondents put the responsibility for privacy protections with institutions: 43% expect businesses to protect their data; 32% government; 25% individual users.
 

— f5, Curve Toward Convenience, 2020

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Privacy and Convenience - Struck Down

Struck Down - A major court decision invalidated the adequacy of the EU-U.S. Data Protection Shield in the summer of 2020. The shield was a series of steps taken by the U.S. to meet European privacy expectations and allow routine data processing of EU data in the U.S. The ruling noted that the administrative rules were not enough and that, when building regulations about data, the United States commitment to the primacy of law enforcement and national security is incompatible with Europe’s commitments.

— TechCrunch, 2020

 

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