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A Field MSL Perspective on Tech-Enablement Using the Metaverse

One Medical Science Liaison discusses her experience training in the metaverse.

The Metaverse platform has a wide array of offerings that could transform the life sciences industry. In one such scenario, Syneos Health has piloted the use of the metaverse for Medical Science Liaison (MSL) training. From creating a collaborative and engaging space for MSLs to shortening the time from hire date to full field deployment without any compromise in knowledge or skills, this training could dramatically improve external customer engagement from MSLs.

This article, originally published in the Journal of the Medical Science Liaison Society, discusses this experience using the metaverse as a cost-effective venue for live engagement that is more interactive than traditional virtual meetings.

Download this article to learn more about how Medical Affairs organizations can leverage this technology to support their work.

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