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It’s Time We Got the Most Out of Medical Affairs Data

Harnessing quantitative data and qualitative insights for giving healthcare providers what they need and discovering unmet needs in Medical Affairs.

Field Medical Affairs is essential to the life cycle of any product, bringing clinical education to healthcare providers and stakeholders. Historically, the industry has mostly left the peer-to-peer conversations that Medical Science Liaisons have with HCPs to exist on their own, letting commercial results inform Medical Affairs impact after the fact.

Recognizing how profound the details of those conversations can be for strategies across the lifecycle, Field Medical Affairs is turning to advanced data science to help them track and quantify the details of those discussions. The insights gained from this strategy would likely reshape many of the ways we think about asset development and delivery and bring about groundbreaking innovations across the asset lifecycle.

Download the white paper.

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