Advertising

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How Do You Change Behavior? Start by Understanding What Motivates It

An ingrained treatment habit… a challenge sticking with a new healthcare commitment… a fear to ask the real question on a patient’s mind… All of these are deeply rooted behaviors and extremely personal. Our advertising teams are immersed in healthcare data and connected to frontline experts who help them delve deep into the real life experience of health. This means that we harvest insights that let us create optimized communications that empower, activate and transform.

  • 9

    launches in progress

  • 10

    therapeutic categories where we have experience

  • 10

    blockbuster launches ($1 billion or more in sales)

  • 17

    Global Launches

  • 43

    U.S. launches

Our global, hybrid marketing and design teams are experts in every aspect of healthcare advertising strategy and operations. They are inspired by insights, driven by creative excellence, and ready to challenge every experience with deep data and actionable analytics.

Our advertising expertise is built on some of the biggest named agencies in the business. Together, over 1,000 people help brands excel at some of the most critical challenges in healthcare:

  • Launching and re-launching brands in complex categories
  • Leveraging mass media to fuel awareness and incredibly personalized media to earn new conversations
  • Creating videos, stories and campaigns that healthcare professionals just can’t look away from
  • Empowering patients with personal analysis, powerful research and industry advocates
  • Connecting conversations across the complex world of organized customers and major health systems
  • Energizing mature and new markets with disease state campaigns focused on new possibilities
  • Helping new teams quickly prepare for accelerated brand launches and commercialization
  • Readying compounds to maximize years of maturity and initial months of exclusivity
  • Engaging influencers in co-creating content and changing market perceptions
  • Simplifying complex science into incredible value propositions
  • Using the latest in ad technology to fuel innovation that is well within guidelines

Our advertising teams have deep therapeutic expertise. In fact, we have one agency solely dedicated to oncology; another that is specialized in chronic disease care and activation; and one that is at the forefront of the newest biologics and industry innovation.

The experiences we can create are almost limitless when ideas are explored through our full range of digital expertise:

 

Together, we’ve built an advertising organization with four consistent commitments:

Digitally Led: Always evolving to meet changing customer and consumer expectations

Creatively curious: Leveraging the changing nature of marketing communications globally to connect with consumers and professionals in new ways

Analytically minded: Utilizing the data and analytic assets across the board to optimize ROI and continually improve the marketing mix

Value driven: Bringing to bear the full weight of our resources to find unique, scalable, differentially successful marketing platforms 

Awards

Clios Bronze Winner 
MiracleFeet “Twisted Future” Campaign –  Medium: Print Technique (pharmaceutical), Category: Illustration, Entry Type: Disease Awareness
2017
GSW

Clio Bronze Winner
MiracleFeet “This Little Piggy” Campaign – Medium: Print Technique (pharmaceutical), Category:Typography, Entry Type: Disease Awareness
2017
GSW

Clio Bronze Winner
MiracleFeet “The Miracle Worker” – Short List – Medium: Film Technique (pharmaceutical), Category: Animation, Entry Type: Disease Awareness
2017
GSW

MedAdNews Agency of the Year
2017 
Navicor

MedAdNews Best Interactive Patient Campaign
2017
GSW with Boehringer Ingelheim, Atrovent, Meet the Puffagins

Medical Marketing & Media Gold Best Consumer Print Campaign 
2017
GSW with Boehringer Ingelheim, Atrovent, Meet the Puffagins

Medical Marketing & Media Silver Best Digital Initiative for Consumers 
2017
GSW with Eli Lilly, Lilly Oncology on Canvas

Medical Marketing & Media Silver Best Disease Education Campaign 
2017
GSW with Eli Lilly, Still Waiting

Medical Marketing & Media’s Top 100 Agencies
2014, 2015, 2016, 2017 
GSW, PALIO, Navicor, inVentiv Health PR Group

PM360 Trailblazer Award, Gold, Unbranded Campaign of the Year 2017
Managed Markets with The Daiichi Sankyo Pain Trends Report 

Stevie/ABA Gold Award – Pharma
2017
Navicor with Varubi, Just Be website

Stevie/ABA Gold Award – Events/Live Webcasts
2017
Navicor with Tesaro Heroic Hearts: To Be an Oncology Nurse, the Movie