How Do You Change Behavior? Start by Understanding What Motivates It

An ingrained treatment habit… a challenge sticking with a new healthcare commitment… a fear to ask the real question on a patient’s mind… All of these are deeply rooted behaviors and extremely personal. Our advertising teams are immersed in healthcare data and connected to frontline experts who help them delve deep into the real life experience of health. This means that we harvest insights that let us create optimized communications that empower, activate and transform.

  • 22

    Launches in Progress

  • 40

    Therapeutic Categories Where We Have Experience

  • 12

    Blockbuster Launches ($1 Billion or More in Sales)

  • 19

    Global Launches

  • 82

    U.S. Launches

Our global, hybrid marketing and design teams are experts in every aspect of healthcare advertising strategy and operations. They are inspired by insights, driven by creative excellence, and ready to challenge every experience with deep data and actionable analytics.


Our advertising expertise is built on some of the biggest named agencies in the business. Together, over 1,000 people help brands excel at some of the most critical challenges in healthcare:

  • Launching and re-launching brands in complex categories
  • Leveraging mass media to fuel awareness and incredibly personalized media to earn new conversations
  • Creating videos, stories and campaigns that healthcare professionals just can’t look away from
  • Empowering patients with personal analysis, powerful research and industry advocates
  • Connecting conversations across the complex world of organized customers and major health systems
  • Energizing mature and new markets with disease state campaigns focused on new possibilities
  • Helping new teams quickly prepare for accelerated brand launches and commercialization
  • Readying compounds to maximize years of maturity and initial months of exclusivity
  • Engaging influencers in co-creating content and changing market perceptions
  • Simplifying complex science into incredible value propositions
  • Using the latest in ad technology to fuel innovation that is well within guidelines


Our advertising teams have deep therapeutic expertise. In fact, we have one agency solely dedicated to oncology; another that is specialized in chronic disease care and activation; and one that is at the forefront of the newest biologics and industry innovation.


The experiences we can create are almost limitless when ideas are explored through our full range of digital expertise:

Together, we’ve built an advertising organization with four consistent commitments:

  • Digitally Led: Always evolving to meet changing customer and consumer expectations
  • Creatively Curious: Leveraging the changing nature of marketing communications globally to connect with consumers and professionals in new ways
  • Analytically Minded: Utilizing the data and analytic assets across the board to optimize ROI and continually improve the marketing mix
  • Value Driven: Bringing to bear the full weight of our resources to find unique, scalable, differentially successful marketing platforms 



2019 Awards: Syneos Health Communications


American Advertising Federation Awards

  • Two silver awards; Central Ohio Chapter


Chartered Institute of Public Relations (CIPR)

  • Best Use of Influencer Relations


CLIO Awards

  • Disease Awareness Photography (Bronze)
  • Disease Awareness Film (Bronze)


Communique Internal Communications & Engagement Awards

  • Best Internal Communications Campaign


Creative Floor Awards

  • Poster Campaign
  • Photography
  • Self-Promotion


Davey Awards

  • Global Disease Education
    • Best User Experience for Websites (Gold)
    • Art Illustration for Design/Print (Gold)
    • Health & Fitness for Online Film/Video (Gold)
    • Information for Online Film/Video (Gold)
    • Best Visual Appeal - Aesthetic for Websites (Silver)
  • Corporate Identity
    • Logos for Design/Print (Silver)


Emmy® Award

  • Commercial, Ohio Valley Region


Holmes Report North American SABRE Awards

  • Special Event


Institute of International Communication

  • In-house team of the year


London International Awards

  • Pharmaceutical Category (Bronze)


Med Ad News Manny Awards

  • Most Creative Agency of the Year: GSW, a Syneos Health Company   
  • Best Consumer Campaign


MM&M Awards

  • Best Use of Public Relations (Silver)
  • Best Disease Education Campaign (Silver)


MM&M Top 100 Agencies: 2nd Place Ranking


Modern Healthcare: Healthcare Marketing Impact Awards

  • Pharmaceutical Print Campaign of the Year (Silver)


PM360 Most Innovative Strategies of 2019

  • The Science of Motivating People to Change Health Behaviors


PM Society Digital Awards

  • Congress, meetings & events
  • Innovation (creativity)