Behavioral Insights

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Behavior Change is at the Center of Market Challenges

Biopharmaceutical sponsors need insight-driven strategic solutions that drive changes in customer behavior to meet their business objectives. Behavioral Insights is a solution that translates behavioral science into actionable insights and channel-agnostic solutions to fuel success across the product life cycle.

In building out our patient journey, our organization greatly benefited from the depth of patient knowledge and insights the Behavioral Insights team brought to the process; as well as the comprehension on how to turn those insights into sound business strategies
- Consumer Marketing Customer

There is growing awareness that behavior change is key to business success. From lowering the costs of clinical trials, to differentiating value for third-party payers in a crowded marketplace, moving consumer behavior is a central element of achieving business goals.

Our Behavioral Insights team has spent years triangulating the latest advances in behavioral science with real world research to understand the forces that impact health behavior. We found two universal truths: life is messy and behavior has many social influences. By leveraging behavioral science expertise and deep human insights, we offer solutions that effect real-life change in order to fuel clinical development, market access, PR, advocacy relations, advertising and CRM initiatives.

We are scientist-led and marketing-minded. Our evidence-based approach infuses principles of behavior change into the strategic and creative process to ensure solutions are grounded in proven, credible science:

Patient Engagement and Support

From patient activation tactics to comprehensive multi-channel personalized patient support programming, our Behavioral Insights team uses the latest behavioral science and a suite of proprietary tools to develop solutions that drive patient demand through treatment engagement.

Our tools include:

Motivational Approach Profile (MAP) 
MAP provides a method to tailor messaging to create tailored educational materials, promotional offers and reminder messages.

Plan-IT Action Planning Tool
Leverages cognitive-behavioral techniques to move intention to action, increase buy-in and enhance efficacy of coaching solutions and tracker tools.

Behavioral Research and Strategy
This includes research to undercover conscious and unconscious drivers of behavior and behavioral journey mapping to align behavior change opportunities with marketing strategies.

 

Behavior Change Consulting/Training
Our workshops and customized behavior change training deliver actionable tools to be applied to market research through tactical planning.