Fierce Pharma Week 2026
At Fierce Pharma Week 2026, see how predictive intelligence, integrated AI and teams that move as one turn opportunity into outcomes faster.
Join us to explore what it takes to see sooner, decide smarter and accelerate past what's next.
Meet with Us
Find us at booth #919
September 14-17
Pennsylvania Convention Center
Philadelphia, PA
Featured Sessions
The FRM of the Future: How AI Will Elevate Human Expertise in Patient Access
Day/Time: Tuesday, Sept 15 · 9:55–10:20 AM
Audience/Track: General Session — Commercialization Audience
Description:
Speakers:
Betsy Thorne, Senior Director, BD Market Access & Patient Support Solutions
Deanne Melloy, Chief Commercial Officer, Deployment Solutions
Marie Kaune, Former VP Marketing Pharma, President Marie Elizabeth Consulting
The End of Awareness: Why Pharma Needs a New Definition of Communications Success
Day/Time: Tuesday, Sept 15 · 11:45 AM–12:10 PM
Audience/Track: General Session — PR & Comms Audience
Description: Why awareness KPIs fall short, and how behavior-predictive indicators tie communications to real understanding, confidence, and action.
Speakers:
Joe Daley, President, AW
Matthew Snodgrass, AI Innovation Lead
The AI-Powered Future of Pharma: Rethinking HCP Engagement, Brand Influence, and Growth
Day/Time: Tuesday, Sept 15 · 12:40–1:40 PM
Audience/Track: Invite-Only Sponsored Lunch — Commercialization Community
Description: How integrating data and AI across the HCP journey drives personalized engagement, faster patient identification, and commercial growth.
Speakers:
Tim Jones, SVP, Commercial Excellence & Business Insights
Melissa Bojorquez, VP, Advanced Customer Engagement
Chris Tuleya, EVP, Media
“Authenticity” Gives Us the Ick
Day/Time: Wednesday, Sept 16 · 9:25–9:50 AM
Audience/Track: PR Track 1 Presentation — PR & Comms Audience
Description: As clinical claims lose meaning, a panel on why proof beats claims and how transparency and influencers rebuild real brand trust.
Speakers:
Marcie Doser, Head of Influencer Marketing, Syneos Health Communications
Kathy Moriarty, VP, Behavioral Strategy, Syneos Health Communications
Michelle Sandland, VP, Influencer Marketing, Syneos Health Communications
Medical Launch Excellence in Motion: Turning Peri-Launch Agility Into Measurable Impact
Day/Time: Wednesday, Sept 16 · 11:45 AM–12:10 PM
Audience/Track: Session — Medical Affairs Strategy Track Audience
Description: A peri-launch-focused, measurement-driven framework that quantifies Medical Affairs' impact and strengthens cross-functional launch alignment.
Speaker: Erik Sperry, Director, Consulting
The Next Frontier of HCP Engagement in Pharma
Day/Time: Thursday, Sept 17 · 9:40–10:05 AM
Audience/Track: General Session — Pharma Marketing Audience (All Communities)
Description: Moving beyond channel optimization, AI unifies HCP data, mindset, and behavior to orchestrate the next best message, timing, and channel for truly personalized engagement.
Speakers:
Stephan Saba, SVP, Omnichannel Strategy
Tim Jones, SVP, Commercial Excellence & Business Insights
Melissa Bojorquez, VP, Advanced Customer Engagement
Related Content
Want to learn more? Explore Insights Hub for our latest perspectives, subscribe to our podcast, or click the resources below:
Five Questions Shaping Commercial Impact at Fierce Pharma Week
Moving Beyond AI Hype to Measurable Commercial Impact
Closing the Vacancies Gap: The Case for Using a Contract Sales Organization to Manage Field-Force Vacancies
Why Brand Coherence Matters in the Era of AI Compression
Digital Humans in Pharma: Augmenting Field Teams With AI-Powered Engagement
From Data to Decisions: Making Evidence Stick | Fierce Pharma
