The Why to the What: How Data Science and Behavioral Science Have Come Together to Earn Change, Loyalty and Even Better Health
Leigh Householder, EVP & Managing Director, Kinetic, Syneos Health
- Identify six intrinsic human needs that, if not met, are likely to interrupt a patient’s path to clinical trial participation, start of treatment, or long term adherence to therapy – and uncover new ways to reduce friction along the way.
- Leverage new, simple segmentation methods to evolve and amplify communications to encourage patient engagement.
- Utilize best practices in omnichannel to activate motivating, personal content at speed and scale.
Wed, Dec 09, 12:30 pm to 04:30 pm