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Home Insights Hub The 2021 Health Trends Series Virtual Engagement
Trends

Virtual Engagement

February 18, 2021
Content 

Healthcare may be the last industry where product adoption and program success are so powerfully fueled by face-to face interactions: between the commercial field and practices/payers, among peers, and within site and clinical research associate networks. When those professional relationships quickly switched to digital, the industry shifted to digital replicates of everything from conversations to congresses.

As we enter 2021, we’re looking at an exciting range of ways to optimize and invent for the channels we spend the most time connecting in now. We’ll move past the fast pivot to a new era of creativity and exploration around how we create experiences as sticky in the digital world as they were in the giant congress halls.

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Trends_2021_02.png

Virtual Engagement - 2021 Health Trends
Critical Question

How can we create - vs. simply repurpose - in virtual channels and how do we rebalance the mix of face-to-face and remote interaction as the world changes again?

Columns 
Content 
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100 percent of physicians attended a peer-to-peer event.png

100 percent of physicians attended a peer-to-peer event

100%: In a survey of 250 physicians, all reported attending at least one peer-to-peer event last year. Roughly half of doctors are open to attending virtual advisory, congresses and networking events in the year ahead.

 

 

— Syneos Health, 2020

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55 percent of the US was open to face-to-face rep detailing in 2020.png

55 percent of the US was open to face-to-face rep detailing in 2020

55%: As of December 2020, over half of the regions in the U.S. were considered open to face-to-face rep detailing and 33% of actual calls were being made in-person. Both the virtual channel and the in-person one are ripe for disruption as Zoom fatigue sets in and detailing over masks and 6-feet gaps requires more ingenuity than the pre-COVID-19 tool set.

— Syneos Health, 2020

 

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Chapters

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7
Omnichannel Maturity
Chapter:
8
The Physician Context
Chapter:
9
Peer-to-Peer Realignment
Chapter:
10
Transformative Partnerships
Chapter:
11
Healthcare Equity
Chapter:
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Virtual Engagement

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The 2021 Health Trends Series
July 1, 2021
Healthcare Equity
February 11, 2021
Transformative Partnerships
February 4, 2021
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Syneos Health® (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization purpose-built to accelerate customer success. We lead with a product development mindset, strategically blending clinical development, medical affairs and commercial capabilities to address modern market realities. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers’ delivery of important therapies to patients. We support a diverse, equitable and inclusive culture. Contact Us

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