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Challenging the Status Quo: Evolving Medical Affairs Through a Capability-Centric Model

Medical Affairs leaders need to start thinking broadly about how to transform the function from a traditionally supporting role to one that is truly a strategic thought partner if they are to thrive in the years to come.

It is imperative that Medical Affairs leaders adopt innovative strategies and mindset when they look to evolve their functions; staying with the status quo risks not being able to develop the right capabilities to effectively address the increasingly complicated demands of the evolving healthcare ecosystem.

This article unpacks how Medical Affairs leaders can challenge the status quo to create a function that can operate proactively and independently rather than as a supporting role. 

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