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Customer Engagement of the Future: A European Field Team Perspective

Digital technologies continue to change how we communicate and access information. Customers’ expectations for personalization haven’t gone unnoticed by biopharmaceutical marketers, who are striving to reach them where they live and work. 

In this white paper, our experts examine the results of a new survey from Syneos Health, which gauged perspectives of customer facing teams from throughout the EU. They further explore how today’s pharmaceutical field force is responding to increasingly tailored, customer-centric approaches, which are poised to transform the landscape by integrating digital channels at each point along the product journey.

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