Five Emerging Life Science Customer Engagement Trends in 2024
We are living in a time of profound technological advancements. In marketing for the life sciences, that means using digital technology to develop new ways of engaging healthcare providers and patients. In the past few years, omnichannel marketing has increased outreach exponentially and has been a key driver in relationship-building success.
But as we move ahead, new engagement channels and strategies are making their mark as complements to traditional omnichannel marketing, opening possibilities for greater engagement. How can you take yourself to the forefront of customer engagement?
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