FT Live | Creating a Spending Strategy to Drive Launch Success
In this panel session at the FT Live: Optimizing the Biopharmaceutical Launch Process event, Naveen Murthy, Senior Managing Director, Commercial Advisory Group discusses what a good launch spend strategy look like, which factors most influence launch spend, the biggest launch challenges for biotechs and how they can avoid the pitfalls of either underfunding or overfunding their launches.
*Footage provided by Financial Times Live.
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