December 20, 2021

To engage healthcare professionals (HCPs) and compete in a tech-enabled world, teams need a combination of sophisticated analytics, technology platforms and customer empathy. But as pharmaceutical companies double down on their use of data, they’re at risk of neglecting the human component, which is often what makes the most powerful connection with HCPs. In this article, our experts examine the importance of human-centered experiences for customers and what can be done to support these efforts.

 

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