Brand Naming and Development

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Unlocking Your Brand’s Value Potential

We're brand thinkers and problem solvers. We create successful product brands with unique names that gain regulatory approval and rise above the noise to establish sustainable and unmistakable differentiation in the marketplace. We name clinical trials and make them memorable and meaningful to investigators, participants, regulators and the public. We develop corporate brands that bring to life an organization’s identity and value proposition. As a global branding firm deeply rooted in the biopharmaceutical and healthcare industries, we help customers capture marketplace opportunities and establish sustained differentiation through non-proprietary and proprietary name development, imaginative design, comprehensive brand strategy and insightful market research.

  • >400 Proprietary name approvals
  • 87% of recommended unique product names have gained regulatory approval
  • Worked on >50% of the top 200 medicines approved and launched in the U.S. since 2007 

 

Brand Thinkers and Problem Solvers

Gaining regulatory approval is hard, which is why drug naming demands a smart strategy. Our goal is to find your point of differentiation to deliver maximum value.  It starts the moment we create a development process that works best for your specific needs. What challenges stand in your way? Where are the potential opportunities for your product or company inside the competitive landscape?

This relentless commitment to see every project with fresh, creative eyes makes us stronger and enables our brands to gain approval in a highly-regulated industry.

 

Our Approach

We leverage our expertise across our core services to provide a sophisticated approach to brand development. Merged with your business strategy, this collaborative approach is critical in developing engaging brands for every audience that get attention and earn loyalty.

Tight deadlines, rare disease products, biosimilars, cutting-edge technology and complicated brand portfolios are part of everyday life for our teams. We bring an unmatched depth and breadth of talent and experience to each customer engagement, providing best-in-class services that deliver extraordinary outcomes to our biopharmaceutical customers.

 

Areas of Expertise

Verbal Branding

Brand name development, INN/USAN name development, clinical trial naming, tagline development, corporate identity development

 

Visual Branding

Logo development, brand standards, clinical trial branding, package design, corporate identity development, identity and stationery systems

 

Brand Strategy

Brand positioning, brand assessment, brand messaging, brand architecture, nomenclature strategy, brand implementation

 

Market Research

Name validation, logo validation, POCA, brand equity tracking, linguistic evaluation, medical panel evaluation, brand discovery/positioning research