January 11, 2022

AnswersOn...Therapy Trends and Promotional Strategies

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The AnswersOn... series provides the industry with relevant insights on HCP treatment trends, patient profiles and current biopharmaceutical advertising. Specific therapeutic areas have been selected and will be highlighted throughout the year to provide condition awareness, along with a look of key market characteristics and promotional strategies. From annual office-visit counts in the glaucoma market to sales rep ratings in the cardiovascular space, AnswersOn...provides a unique view of the state of the market.

The data and insights provided in the series are sourced from the AnswerSuite panel of HCPs, with close to 30 years of ongoing data collection. AnswerSuite a Syneos Health company provides the market intelligence our clients require at every stage of the product lifecycle, including:

  • Market Sizing New Therapeutic Areas
  • Disease Profiling and Patient Identification
  • Developing Optimal Promotional Mix Strategies
  • Tracking Competitive Promotional Efforts
  • Monitoring SOV and Detail Ratings

 

Content 

 

 

 
Feature of the Month:
Prescribing Trends

 

Patients were 13% more likely to receive a prescription from an HCP visit in 2021 versus 2020. In 2021, 68% of office visits resulted in a prescription being written versus only 60% the previous year.

 

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Please Contact Us to discuss how our comprehensive data capabilities can drive your business forward.

TreatmentAnswers is a monthly survey gathering insights from thousands of HCPs on patient visit interactions. These insights include patient and HCP demographics, diagnoses, comorbidities and intended drug therapy. PromotionalAnswers is a comprehensive syndicated data resource covering personal (detailing, events, ePromotion and sampling) and non-personal (HCP journal and consumer OTC) promotion activities across the pharmaceutical industry. Please Click Here for a full list of data services.

Perspectives From Our Research and Insights Team

 

 

 

Glaucoma

 

Glaucoma accounts for nearly 15.8M office­ based physician visits per year in the United States. The AnswerSuite panel provides valuable insights on the market, patients and promotional landscape.
 

 

 

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2021 UPDATE - Cardiology

 

Cardiologists diagnose, treat and prevent diseases of the heart and blood vessels. With nearly 17,340 office-based cardiologists and 4,765 hospital-based cardiologists actively practicing in the United States, bio­ pharmaceutical companies require a firm understanding of their patients, diagnoses and perceptions.
 

 

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2021 UPDATE - Multiple Sclerosis

 

 

Multiple Sclerosis is a chronic, unpredictable disease of the central nervous system which typically emerges between the ages of 18-49. Biopharmaceutical companies continue to grow disease awareness with non-product specific advertising, with approximately $145.3M in annual OTC spend.

 

 

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IBS - updated

 

 

Irritable Bowel Syndrome is a gastrointestinal condition which accounts for approximately 2.4M office visits in 2020. Between December 2019 and November 2020 pharmaceutical companies spent approximately $503M on the promotion of Irritable Bowel Syndrome prescription brands.

 

 

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Schizophrenia - updated

 

Patients diagnosed with schizophrenia may experience symptoms of hallucinations, delusions, negative symptoms, cognitive issues and disorganized thoughts. More than 5.9M office visits were associated with schizophrenia in the 12 months ending May 2021.

 

 

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2021 UPDATE - Urology

 

DetailAnswers from Syneos Health AnswerSuite shows
Biopharmaceutical companies spent approximately $155.7 million in personal selling efforts to office-based urologists in the 12 months ending March 2021.

 

 

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Migraine - updated

 

 

Migraines are an intense and sometimes debilitating type of headache that cause throbbing head pain. The pain is often on one side of the head but can affect both sides. Sufferers may also experience nausea, vomiting, dizziness and extreme sensitivity to sound, light, touch and smell. Migraines can last hours or, for some sufferers, even days.  Migraine (ICD-10 G43) accounted for 8.4M visits to office-based HCPs, in the 12 months ending April  2021.

 

 

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Dermatologists

 

 

The American Medical Association reported 10,553 office-based dermatologists and 1,792 hospital-based dermatologists actively practicing in the United States as of 2019. Dermatologists treat thousands of conditions such as skin cancer, eczema, psoriasis, acne, roscea and hair loss, among many others. They accounted for nearly 27 million office visits in the 12 months ending May 2021.

 

 

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Cancer - updated

 

 

Cancer, also called malignancy, is characterized by the development of abnormal cells that divide uncontrollably and have the ability to spread throughout the body and destroy normal body tissue. There are more than 100 types of cancer, including breast cancer, lung cancer, colon cancer, skin cancer, prostate cancer and lymphoma. According to the American Cancer Society, in 2021 alone, there will be an estimated 1.9M new cancer cases and 609K cancer deaths.

 

 

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Vaccine

 

In 2020 and early 2021, promotional spend for vaccine brands—nottreating against COVID-19— saw increases at or near launch spend levels. HPVand shingles (herpes zoster) vaccine promotion dominated the market both on a branded and unbranded/condition-specific level.

 

 

 

 

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Breast Cancer

 

    

 

 

According to the CDC, breast cancer is the second most common cancer among women in the United States.

 

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Diabetes - updated

 

 

The most common type of diabetes is type 2 diabetes. In type 2, the body does not use insulin properly. While some patients may manage their type 2 diabetes with diet adjustments and exercise, others may become dependent on drug therapy or insulin.

 

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Arthritis - updated

 

 

Arthritis most commonly consists of joint pain, stiffness and tenderness. There are over 100 types of arthritis that present with different symptoms, locations and treatment options.

 

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