Mastering New Commercialization Dynamics with an Adaptive Playbook
The first installment in a series on commercial resource optimization. Read part two on Allocating Commercial Resources to Elevate Omnichannel Marketing here. Read part three on Extending Your Established Brand's Value in a Challenging Macroeconomic Environment here.
While most will agree that change is inevitable, what we’re seeing play out in the biopharma market is a game-changing transition of an unparalleled degree. Difficult capital markets, the Inflation Reduction Act (IRA), rising costs and sinking returns means the path to commercializing an asset looks very different and is much more difficult.
The new landscape in biopharma is one where survival doesn’t guarantee unlocking the value of your asset or product. Growth requires discarding the old playbook and embracing the fact that the path to success could be radically different. Absorbing market jolts requires flexibility; the higher level you have, the more resourceful you can be to adapt to market fluctuations and stay competitive.
Download the full article below for key takeaways and important considerations to ensure commercialization success.