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MM&M Speaks With Kathleen Starr at Syneos Health

In this installment of The MM&M Podcast, Kathleen Starr, PhD, Managing Director, Behavioral Science and Insights at Syneos Health, talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers.

Listen to the podcast here.

Interested in Syneos Health?