Communications

Have a Question?

Optimizing the Communication Process to Fulfill Your Product’s Potential

In today’s complex healthcare environment, great ideas alone aren’t enough to bring brands to dominance. They need to be tested in the real world; honed by the people who know the molecules and the clinical trial life cycle better than anyone; and delivered by healthcare implementation experts who truly understand what your product has the potential to become.

  • 14 hubs in North America, Europe and Asia
  • 25%+ of new molecular entities approved by FDA in 2016 named by us
  • 133 brands launched
  • 1,000+ awards won
  • 1,800 specialists strong

 

Whether our advertising, public relations or medical communications teams are developing a new campaign, creating a compelling experience for KOLs or engaging advocates to effect meaningful change, you know that every idea we create will work in the real world, because it was built there.

 

We are engaged in every point of influence in health, and we know your market and your patient in ways that no other communications partner could.

At the point of care: In-house healthcare professionals, including doctors, nurses, pharmacists and psychologists

In real life: Ethnographers and behavior psychologists immersed in longitudinal studies of life and health

In EHRs (and wallets): Researchers steeped in shifting payer attitudes and communicators connected to organized customers and workflow decision dynamics

In government offices: Lobbyists and experts in regulation and pricing; public relations teams focused on new value frameworks and influencers

At biopharmaceutical leaders: Commercial strategy experts innovating at every stage of the life cycle

 

At the center of our communications network are six accelerators that let us quickly scale new ideas and approaches across all of our agencies. Each of these teams was built to accelerate a transformation that our industry is focused on right now: data science and analytics; innovation; behavioral insights; market research; reputation and risk management; and digital and social strategy.

They bring shared platforms and data sets as well as unique experts that can be a part of your dedicated team when you need them most. As new possibilities in technology, insights and automation arise, we’ll quickly add new accelerators to give all of our customers and agencies faster access to the newest ways to create change in the real world of health and healthcare.

 

Here’s what our advertising, public relations and medical communications teams offer, at a glance:

Insights: Advisor engagement, communication process, behavioral insight, influencer identification, multiple communication channels strategy, research and insights, social listening and trend mapping

Creativity: Advertising and campaign development, branding and naming, digital and social, innovation acceleration, medical communications, communications and scientific platform development

Engagement: Advocacy, clinical trial recruitment, community management, disease awareness, employee engagement, and reputation and risk management

Analysis: Analytics and measurement, data visualization, KPI workshops, market simulation, measurement planning and traditional research.

 

Our Communications Agency Network is Built on the Leading Names in the Business:

  • Addison Whitney
  • Allidura Consumer
  • Biosector 2
  • Cadent Medical Communications
  • Chamberlain Healthcare Public Relations
  • Chandler Chicco Agency
  • GSW
  • Litmus Medical Communications
  • Managed Markets Communications
  • NAVICOR
  • PALIO
Our Awards

Our agency teams have received more than 1,000 awards for work that disrupts markets, but our real reward is knowing how that work has changed lives.

MedAdNews Agency of the Year
2017 
Navicor

Medical Marketing & Media Gold Best Consumer Print Campaign 
2017
GSW with Boehringer Ingelheim, Atrovent, Meet the Puffagins

Medical Marketing & Media Silver Best Digital Initiative for Consumers 
2017
GSW with Eli Lilly, Lilly Oncology on Canvas

Medical Marketing & Media Silver Best Disease Education Campaign 
2017
GSW with Eli Lilly, Still Waiting

Medical Marketing & Media’s Top 100 Agencies
2014, 2015, 2016, 2017 
GSW, PALIO, Navicor, inVentiv Health PR Group

MedAdNews Best Interactive Patient Campaign
2017
GSW with Boehringer Ingelheim, Atrovent, Meet the Puffagins

PM360 Trailblazer Award, Gold, Unbranded Campaign of the Year 2017 - Gold
Managed Markets with The Daiichi Sankyo Pain Trends Report 

Stevie/ABA Award - Gold  – Pharma
2017
Navicor with Varubi, Just Be website

Stevie/ABA Award - Gold - Events/Live Webcasts
2017
Navicor with Tesaro Heroic Hearts: To Be an Oncology Nurse, the Movie

Greatist Healthiest Companies to Work For
2015, 2016
Public Relations Group

MedAdNews, Best Consumer Campaign
2016
GSW with Pradaxa, Red Fish

MM&M Award - Gold Best TV Advertising Campaign
2016
GSW with Pradaxa, Red Fish 

PRWeek Global Award, Corporate Branding
2016
Allidura with Johnson’s, So Much More 

PM360 Greatest Creators
2016
Biosector 2 with Sunovion, Be Vocal: Speak Up for Mental Health 

PM360 Greatest Creators
2016
GSW with Pradaxa, Red Fish

PM360 Greatest Creators
2016
PALIO with Abbott Vascular, Living vs. Surviving 

SABRE Award - Gold - Pharmaceutical Rx
2016
Biosector 2 with Sanofi Pasteur, Voices of Meningitis 

MedAdNews - Most Admired Agency
2015 
GSW

Holmes Report - Best Healthcare Consultancy in the World
2014 
Biosector 2

MedAdNews Agency of the Year
2014 
GSW

Perspectives: 
  • Europe
  • Intelligence
  • Oncology
02.06.18