Optimizing the Communication Process to Fulfill Your Product’s Potential

In today’s complex healthcare environment, great ideas alone aren’t enough to bring brands to dominance. They need to be tested in the real world; honed by the people who know the molecules and the clinical trial life cycle better than anyone; and delivered by healthcare implementation experts who truly understand what your product has the potential to become.

  • 14 hubs in North America, Europe and Asia
  • 25%+ of new molecular entities approved by FDA in 2016 named by us
  • 133 brands launched
  • 1,000+ awards won
  • 1,800 specialists strong


Whether our advertising, public relations or medical communications teams are developing a new campaign, creating a compelling experience for KOLs or engaging advocates to effect meaningful change, you know that every idea we create will work in the real world, because it was built there.


We are engaged in every point of influence in health, and we know your market and your patient in ways that no other communications partner could.

At the point of care: In-house healthcare professionals, including doctors, nurses, pharmacists and psychologists

In real life: Ethnographers and behavior psychologists immersed in longitudinal studies of life and health

In EHRs (and wallets): Researchers steeped in shifting payer attitudes and communicators connected to organized customers and workflow decision dynamics

In government offices: Lobbyists and experts in regulation and pricing; public relations teams focused on new value frameworks and influencers

At biopharmaceutical leaders: Commercial strategy experts innovating at every stage of the life cycle


At the center of our communications network are six accelerators that let us quickly scale new ideas and approaches across all of our agencies. Each of these teams was built to accelerate a transformation that our industry is focused on right now: data science and analytics; innovation; behavioral insights; market research; reputation and risk management; and digital and social strategy.

They bring shared platforms and data sets as well as unique experts that can be a part of your dedicated team when you need them most. As new possibilities in technology, insights and automation arise, we’ll quickly add new accelerators to give all of our customers and agencies faster access to the newest ways to create change in the real world of health and healthcare.


Here’s what our advertising, public relations and medical communications teams offer, at a glance:

Insights: Advisor engagement, communication process, behavioral insight, influencer identification, multiple communication channels strategy, research and insights, social listening and trend mapping

Creativity: Advertising and campaign development, branding and naming, digital and social, innovation acceleration, medical communications, communications and scientific platform development

Engagement: Advocacy, clinical trial recruitment, community management, disease awareness, employee engagement, and reputation and risk management

Analysis: Analytics and measurement, data visualization, KPI workshops, market simulation, measurement planning and traditional research.


Our Communications Agency Network is Built on the Leading Names in the Business:

  • Addison Whitney
  • Allidura Consumer
  • Biosector 2
  • Cadent Medical Communications
  • Chamberlain Healthcare Public Relations
  • Chandler Chicco Agency
  • GSW
  • Litmus Medical Communications
  • Managed Markets Communications
2019 Awards: Syneos Health Communications

Our agency teams have received more than 1,000 awards for work that disrupts markets, but our real reward is knowing how that work has changed lives.


American Advertising Federation Awards

  • Two silver awards; Central Ohio Chapter


Chartered Institute of Public Relations (CIPR)

  • Best Use of Influencer Relations


CLIO Awards

  • Disease Awareness Photography (Bronze)
  • Disease Awareness Film (Bronze)


Communique Internal Communications & Engagement Awards

  • Best Internal Communications Campaign


Creative Floor Awards

  • Poster Campaign
  • Photography
  • Self-Promotion


Davey Awards

  • Global Disease Education
    • Best User Experience for Websites (Gold)
    • Art Illustration for Design/Print (Gold)
    • Health & Fitness for Online Film/Video (Gold)
    • Information for Online Film/Video (Gold)
    • Best Visual Appeal - Aesthetic for Websites (Silver)
  • Corporate Identity
    • Logos for Design/Print (Silver)


Emmy® Award

  • Commercial, Ohio Valley Region


Holmes Report North American SABRE Awards

  • Special Event


Institute of International Communication

  • In-house team of the year


London International Awards

  • Pharmaceutical Category (Bronze)


Med Ad News Manny Awards

  • Most Creative Agency of the Year: GSW, a Syneos Health Company   
  • Best Consumer Campaign


MM&M Awards

  • Best Use of Public Relations (Silver)
  • Best Disease Education Campaign (Silver)


MM&M Top 100 Agencies: 2nd Place Ranking


Modern Healthcare: Healthcare Marketing Impact Awards

  • Pharmaceutical Print Campaign of the Year (Silver)


PM360 Most Innovative Strategies of 2019

  • The Science of Motivating People to Change Health Behaviors


PM Society Digital Awards

  • Congress, meetings & events
  • Innovation (creativity)


  • Digital Therapeutics