WEBINAR | The Three Perils of Cross-Functional Drug Commercialization: Time, Insight and Integration
Marketing and Commercialization are not individual functions and must be viewed as a cross-functional process. Everyone plays an important part in this process from collectively identifying an unmet need, to designing and developing new treatment approaches that advance the standard of care and even driving awareness of the clinical insights that prove how, why and whom a better treatment approach can benefit.
But with many moving parts, three key resources that are often squandered but are imperative to a successful launch are time, insight and integration.
Watch the webinar below to learn how incorporating patient insights and preferences into decentralized clinical trials can improve inclusivity and increase participant engagement.